In all business dealings and relationships, Mars Petcare and its associates adhere to these principles of operations:

The Mars Five Principles:

•  Quality - The consumer is our boss, quality is our work and values for money is our goal.

•  Responsibility - As individuals, we demand total responsibility from ourselves; as associates, we support the responsibilities of others.

•  Mutuality - A mutual benefit is a shared benefit; a shared benefit will endure.

•  Efficiency - We use resources to the full, waste nothing and do only what we can do best.

•  Freedom - We need freedom to shape our future; we need profit to remain free.